Iconic club. 

Scenography for the launch of the Iconic club — ICON magazine edited by Mondadori and directed by Michele Lupi, during Pitti Immagine Uomo at Le Pagliere, Firenze 2018.

An ellipsoidal structure independent from the architecture which hosts the party of the Iconic Club. A temporary structure capable of supporting all the necessary elements (blow-ups, neon signage, text, lighting and sound systems) for the party to take place. The use of a standardized, reusable and easy-to-assemble modular system prevents waste material from being produced.


Commissioned by Icon Panorama (Mondadori)
Curated by Michele Lupi
Production: Triumph Group
Assistant: Elisabetta Donati de Conti
Photography: Clara Vannucci, Tomas Stankiewicz Baldassarri