bulthaup Reflektor. 

Windows display system for the bulthaup showrooms in Italy. First installation at bulthaup Porta Nuova, Milano 2017.

A sequence of steel panels -different in type and size, anchored to essential frames- become recorders of ephemeral moments.
A system of frames that adapts to the type of display case in which it is inserted; a generator of oblique and dynamic visions, sometimes dissonant, capable of recording and reproducing the context in which it is located. Until it becomes an itinerant tale that changes according to the city that hosts it. The iconic accessories designed by bulthaup, usually enclosed in drawers of refined and severe kitchens, are now shown: small sculptures, precious objects to be preserved and collected.

 

Communication project by Strategic Footprints / Martina Gamboni

Commissioned by bulthaup Italia

Production: Xilografia
Photography: Francesca Ferrari, DSL studio